Rovereto is a medium-small city of about 39.000 inhabitants situated in the north-east of Italy. The traffic system of Rovereto consists of 197 km street network, 24 km bike lines, 1 highway, 1 train line, 8 bus lines, 12 suburban bus lines, a car sharing and a bike sharing service, walking buses for schools, and 7 Park & Ride facilities. A new e-bike sharing service and a car-pooling service were introduced in 2013.

Rovereto is gaining nation-wide attention as a green city, due to its sensibility to policies aimed at exploiting the opportunities provided by the green economy with particular relevance to the valorisation of the ICT technologies. One of the most important challenges in terms of CO2 reduction that the Municipality of Rovereto has to face is the car mobility. To this respect, the Municipality is going to implement a Sustainable Urban Mobility Plan. A key aspect of the plan is the exploitation of ICT technologies to promote smart mobility.


Since Rovereto is the only pilot site with lack of multimodal routing, it will focus on developing a multimodal routing mobile app for its citizens involving “Park & Drive” opportunities for light traffic and car drivers. The focus of the Rovereto pilot will also be to convince citizens to leave their cars at home (or at least in Park & Ride facilities), to exploit the numerous sustainable mobility services offered by their city, and to actively participate in the enhancement of the traffic situation. Gamification approaches and incentives will support these objectives.

Current Experiments

Spring 2016 has seen the launch of two experimentation campaigns in Rovereto, promoting green solutions for trips around the town and the whole region.

The first experiment started on the 18th of April and lasted till the 19th of June. This experimentation is based on the app "ViaggiaRovereto Play&Go" (available both for Android and iOS devices), a successful combination of a journey planner and a gamification engine, which attributes "green" points to each sustainable trip made by users.

A large amount of open data related to the mobility in Rovereto is stored in this app, for example bus and train timetables, locations of bike-sharing stations and real-time parking occupation. Thanks to those information the app suggests users all the possible ways to get the selected destination, highlighting in particular the eco-sustainable solutions. The "greener" is the trip done, the larger is the amount of points collected by the user.

The app's game has got both a global leaderboard for the whole time of the experiment and a weekly leaderboard which collects the points gained by users in that specific week. Every week, there are also 2 personalised challenges for each user which give extra points. At the end of the experimentation an awards ceremony will be held, during wich winners of each leaderboard will be rewarded with prizes kindly offered by some sponsors of the town.

The main goal of this experimentation clearly is to obtain an increase in the eco-sustainable mobility choices, but also to evaluate if the introduction of a competition among users could represent an additional boost toward virtuous behaviours.

The second experimentation, focused on carpooling, started in the first days of May and lasts till the end of June, with the hope to strongly settle itself on the territory also for the future.

A new app has been developed, named "iPosto" (available for both Android and iOS devices), which gives users the possibility to offer and search lifts in their usual journeys (in particular commuters and students) or in case of random trips during the day. The main strong point of the app is its great flexibility: thanks to a simple internal chat, users take the freedom to agree on the route to follow, where to meet and how to manage the journey. Drivers and passengers have also the possibility to reciprocically evaluate themselves, in order to implicitly guarantee a good behaviour during the trip.

The main goal is to aware people in how much carpooling could really lead to an important traffic decrease, but it could also give the possibility to meet people and friends, and why not to create real communities of people with the same mobility needs and journeys.

Actual information about the field test is given on the Rovereto Pilot News page.